LinkedIn is one of the most powerful platforms for B2B marketing, personal branding, and professional networking. However, many marketers miss out on engagement simply because their visuals are not optimized for the platform. Using the right sizes for profile pictures, banners, posts, videos, and ads ensures your content looks professional and performs better.
1. LinkedIn Profile Picture Size
Your profile picture creates the first impression for connections, recruiters, and clients. Optimizing it is crucial:
- Recommended size: 400 x 400 pixels
- Format: PNG or JPEG
- Tips: Use a clear, professional headshot. Avoid cluttered backgrounds and ensure proper lighting.
2. LinkedIn Banner / Background Size
The banner image represents your brand or company identity. Correct dimensions help it display perfectly on all devices.
- Personal profile banner: 1584 x 396 pixels
- Company page banner: 1128 x 191 pixels
- Tips: Keep logos and text away from edges. Use consistent brand colors.
3. LinkedIn Post Image Sizes
Visual posts attract more engagement than text-only posts. Optimizing image sizes ensures clarity and professionalism.
- Single image post: 1200 x 627 pixels
- Multiple image carousel: 1080 x 1080 pixels (square images)
- Tips: Use high-resolution images. Keep brand colors consistent and avoid overly complex designs.
4. LinkedIn Video Sizes
Video content drives high engagement, but dimensions and formats must be optimized:
- Resolution: 1080p (1920 x 1080 pixels)
- Aspect ratios: 1:2.4 – 2.4:1 (horizontal and vertical)
- Duration: 3 seconds – 10 minutes
- Format: MP4
- Tips: Add subtitles, consistent branding, and an engaging thumbnail.
5. LinkedIn Company Logo Size
- Logo image: 300 x 300 pixels
- Tips: Maintain transparency if possible. Logos should be simple and recognizable.
6. LinkedIn Ads Image & Video Sizes
- Sponsored content image: 1200 x 627 pixels
- Single image ad: 1200 x 627 pixels
- Carousel ad: 1080 x 1080 pixels
- Video ad: 1920 x 1080 pixels
- Tips: Ensure images and videos are eye-catching and follow your brand style guide.
7. LinkedIn Document & PDF Upload Sizes
- Recommended width: 768 pixels or higher
- Max file size: 100 MB
- Tips: Use readable fonts, branded cover pages, and visually appealing graphics for better engagement.
8. Best Practices for LinkedIn Visual Content
- Use branded templates consistently across all posts and ads.
- Optimize for mobile users; LinkedIn’s majority audience is mobile.
- Keep text and CTAs away from the edges of images and videos.
- Test multiple formats—carousel posts, video snippets, PDFs—to see what performs best.
- High-quality visuals with readable text improve engagement rates significantly.
9. Leveraging LinkedIn for Maximum Marketing Impact
By mastering LinkedIn image and video sizes, marketers can ensure professional presentation, improved engagement, and better click-through rates. Combine this with strategic posting schedules, compelling copy, and clear CTAs for maximum impact.
10. Expert Assistance
If you want to save time and ensure top-quality LinkedIn visuals, you can work with experts like Webo Creators digital marketing services. They provide professional support for creating optimized banners, posts, videos, and ads that follow the latest platform guidelines.
Conclusion
Correctly sized images and videos are essential for LinkedIn marketing success in 2025. Following the above guidelines ensures your posts look professional, engage your audience, and enhance your personal or company brand. Use tools and expert services wisely to maintain a competitive edge.
